who we are + what we stand for

A small business enthusiast through and through, Alex Austin’s passion for owning a business started at a young age. From lemonade stands to eventually launching their own social media marketing company, Alex has always had a hankering for business. The vision for Boho Hazel Co. came about while they were living and working in Frisco, Colorado at a flower shop. During this time of learning to make beautiful flower arrangements, they also cultivated an interest in woman, family, and queer owned small businesses. Boho Hazel Co. is named after Alex’s grandmother, Hazel, whose love for art has been passed down through the family for generations. Alex’s inspiration comes directly from nature, and their affection for the outdoors really came to life when they first visited Sedona, Arizona. After years of traveling out west and a solo cross-country road trip, Alex became knowledgeable about the environment, national parks, and sustainability, which influences everything they do from packaging to a conscientiously chosen inventory. Here at Boho Hazel Co., distributors who embody love for the planet earth are meticulously selected. Alex’s social media background and studio art degree give them a keen eye for design, branding, and product curation which brings about the eclectic collection of carefully crafted items you see in our queer owned shop today. Alex is so happy you are here and can’t wait to continue to share woman and LGBTQIA+ made products with the world through Boho Hazel Co.!

Meet the founder

Hi there! I’m Alex Austin (they/them), the owner of Boho Hazel Co. This boutique is an extension of my quirky personality, and I am so happy to be sharing it with you! My personal mission is to deliver goods that are a representation of my eclectic, queer, chaotic style but also are artisan crafted. This free-spirited collection of goods has been inspired by my trips out west, the outdoors, inclusivity, sustainability, and my queer + trans identity. Boho Hazel Co. favors small batch, handcrafted products over mass produced merchandise. And in sourcing our inventory, we seek to support and promote the creativity of talented individuals, the majority of whom are women and LGBTQIA+ folks!

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